CROMATIQUE Very Reds are decadent, glamorous, intense, vibrant reds. Our Very Red series is chemically engineered with cationic (positively charged) molecules of colour that give our world-renonwned CROMATIQUE Reds intensity, extra brilliance and longevity. These dynamic reds are masterpieces of chromatic beauty and extraordinary technical performance. 

* Cationic:

An ion or group of ions having a positive charge and characteristically moving toward the negative electrode in electrolysis. An ion with net positive charge, having more protons than electrons.

- Cationic polymers remain on the hair via electrostatic interactions.

- They are attracted to the negatively charged, damaged protein sites on the hair.

- This positive/negative interaction prevents them from being removed. ​​